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About

Emerson College Polling was established over 20 years ago originally founded as a classroom project dedicated to formulating, administering, and analyzing public opinion polls. In 2012, under the leadership of Assistant Professor Spencer Kimball, Emerson College Polling initiated the use of Interactive Voice Response (IVR) data collection along with innovative weighting techniques. This methodological experiment contributed to increased accuracy and recognition throughout the 2016 electio...
Emerson College Polling was established over 20 years ago originally founded as a classroom project dedicated to formulating, administering, and analyzing public opinion polls. In 2012, under the leadership of Assistant Professor Spencer Kimball, Emerson College Polling initiated the use of Interactive Voice Response (IVR) data collection along with innovative weighting techniques. This methodological experiment contributed to increased accuracy and recognition throughout the 2016 election cycle. True to Emerson College’s educational mission, our team is constantly studying and learning from our work. This is why, in 2017, we modified our methodology by using a combination of landline (IVR) respondents and the addition of online panels.

Press Contacts

Emerson Polling
Media
+1 617.824.3491

Video

Emerson Pollsters Prof. Spencer Kimball, Camille Mumford, and Cole Mootz discuss the National Poll results
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Bios

Professor Kimball teaches Political and Sports Communication courses in both the undergraduate and graduate programs at Emerson College. He is the director of Emerson Polling and the advisor for the Emerson Pre-Law Society and the Emerson College Polling Society. Kimball is a national pundit quoted in a variety of publications including the Wall Street Journal, Boston Globe, Huffington Post, Washington Post, Fox News, the National Journal, and National Public Radio (NPR).
https://cdn.filestackcontent.com/wUtByJnESd6l7h7oQ8Zw
Spencer Kimball
Professor
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